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THE GOAL

Create furniture imagined to be smoothly integrated in sophisticated environments, thanks to Pininfarina’s knowledge in architecture and interior design. Enhance the brand identity through design, creating competitive advantages for partners.

  • 1 - Understand

    Understand clients’ requirements and mission and identify the messages to communicate through design.

    Create assumptions on the potential environment where the product will be used.

    PINIFARINA FURNITURE AND HOME APPLIANCES
  • 2 - Discovery

    Define user clusters by creating personas and map the experience to identify potential scenarios. Create a series of assumptions on the potential customers to identify their needs and the pain points of the experience.

    PINIFARINA FURNITURE AND HOME APPLIANCES
  • 3 - Ideate

    Brainstorm and design exploration of different configurations and architectures through sketches, mood-board and renderings.

    Ideation of a unique fluid interaction, AI and flow optimization.

    PINIFARINA FURNITURE AND HOME APPLIANCES
  • 4 - Design

    Create different concept alternatives and design solutions representing the product architecture and the schematic layout.

    Realization of a UX document specifying the main elements of the HMI and UI.

    PINIFARINA FURNITURE AND HOME APPLIANCES
  • 5 - Define

    Definition of the final design of the product and all its technical aspects expressed by 3D files and photorealistic renders.

    Conduct studies on the CMF to identify the chromatic, tactile and decorative identity  of the product.

    Definition of the final UX and design pattern  of the digital interface.

    PINIFARINA FURNITURE AND HOME APPLIANCES
  • 6 - Validate

    Collaborate with Premium Industries Engineering teams for solving all the technical challenges and realize a scale 1:1 prototype to test and validate before the go to market.

    Create an hi-fidelity digital prototype for testing with all the stakeholders and deliver the UI kit to the engineering team.

    PINIFARINA FURNITURE AND HOME APPLIANCES
  • 7 - Launch and Communication

    Support and participation to the launch and press conference.

    PINIFARINA FURNITURE AND HOME APPLIANCES

CREATING A NEW DESIGN LANGUAGE

consistent design language is a tool to strengthen the brand, build recognition in the market and enhance product positioning.

To create a coherent Product and Brand identity Pininfarina studies characteristic elements that defines the IDL and might be reproduced in the entire product line or range.


SUPPORT TO GO-TO-MARKET

Pininfarina supports the client to introduce the project to the market with different services like the design of retails, booths and experiential spaces. Moreover, Pininfarina can realize photorealistic renderings and animations to be used in the marketing materials.

Possibility to leverage on Pininfarina brand and to create synergies in the organization of events.


PININFARINA HOME DESIGN

Pininfarina Home Design represents the Pininfarina vision for interiors. It takes shape in a Collection of furniture and proposals for different Home spaces combined with Pininfarina’s ability to design architectural interiors characterized by a unique, sophisticated and innovative style.

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Contacts

Pininfarina



vangogh srl

vangogh logo
Via G. Amendola, 7, 20063 Cernusco sul Naviglio, MI, Italia
+39029243129
06727330968


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