Help clients emerge in an undifferentiated market through superior design communicating technology and innovation. Improve efficiency by conducting usability and ergonomic studies combining physical and digital design.
1 - Understand
Understand clients’ requirements and mission and identify the messages to communicate through design.
Create assumptions on the potential environment where the product will be used.
2 - Discovery
Define user clusters by creating personas and map the experience to identify potential scenarios. Create a series of assumptions on the potential customers to identify their needs and the pain points of the experience.
3 - Ideate
Brainstorm and design exploration of different configurations and architectures through sketches, mood-board and renderings.
Ideation of a unique fluid interaction , AI and flow optimization.
4 - Design
Create different concept alternatives and design solutions representing the product architecture and the schematic layout.
Realization of a UX document specifying the main elements of the HMI and UI.
5 - Define
Definition of the final design of the product and all its technical aspects expressed by 3D files and photorealistic renders.
Conduct studies on the CMF to identify the chromatic, tactile and decorative identity of the product.
Definition of the final UX and design pattern of the digital interface.
6 - Validate
Collaborate with Premium Industries Engineering teams for solving all the technical challenges and realize a scale 1:1 prototype to test and validate before the go to market.
Create an hi-fidelity digital prototype for testing with all the stakeholders and deliver the UI kit to the
engineering team.
7 - Launch and Communication
Support and participation to the launch and press conference.
CREATING A NEW DESIGN LANGUAGE
A consistent design language is a tool to strengthen the brand, build recognition in the market and enhance product positioning. To create a coherent Product and Brand identity Pininfarina studies characteristic elements that defines the IDL and might be reproduced in the entire product line or range.
SUPPORT TO GO-TO-MARKET
Pininfarina supports the client to introduce the product to the market with different services like the design of retails, booths and experiential spaces. Moreover, Pininfarina can realize photorealistic renderings and animations to be used in the marketing materials.
Possibility to leverage on Pininfarina brand and to create synergies in the organization of events.
This site uses profiling cookies, including from third parties, to provide services and offer you advertising in line with your preferences. If you want to learn more or deny consent to all or some cookies click here. By closing this banner, scrolling this page or clicking any of its elements, you consent to the use of cookies.
