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Nautical
THE GOAL
Deliver a new experience in the nautical sector through design; projects combining high performances and innovation and aesthetic excellence. Create consistent design language for a full range of yachts that redefines the brand identity.
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1 - Target Analysis and Concept Research
Understand clients’ requirements and mission, conduct a profile analysis and identify the customers’ needs and pain points.
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2 - Preliminary Styling Exploration
Definition of the user experience and of the main key values that will be expressed through design solutions. Conduct a concept research, translated into preliminary sketches and 2D renderings, to identify the main elements that will characterize the final project.
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3 - 3d Development and Design Definition
Concept development and elaboration of 3D renderings representing the externals and/or internals of the yacht. Conduct studies in order to validate the ergonomic and realize physical mock-ups to test.
Use of VR & AR technologies to try the first immersive experience into the spaces.
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4 - Colors, Materials and Finishes Study
Definition of the chromatic, tactile and decorative identity through the careful analysis and selection of the right colors, materials and finishes.
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5 - Design Supervision: Art Direction
Art direction to control execution follows original concept.
Support the client for the realization of the first prototype and for the execution of the project.
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6 - Wind Tunnel Testing
Use of the Wind Tunnel for aerodynamics and aeroacoustics tests.
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7 - Launch and Communication
Support and participation to the launch and press conference.
CREATING A NEW DESIGN LANGUAGE
A consistent design language is a tool to strengthen the brand, build recognition in the market and enhance product positioning. To create a coherent Product and Brand identity Pininfarina considers body lines, surfaces, colors & trim and other key elements, that might be expended to the definition of a broader IDL, supporting the client to reinforce the message, enhancing brand communication, perception and consistency.
Benefits of a consistent visual system:
- Enhanced brand communication, perception and consistency. Shipyard’s message and image are becoming one: strong, solid, coherent. It elevates the brand positioning, avoids message confusion and empowers the simplicity of overall communication.
- Improved product positioning. Shipyard is able to strengthen portfolio value differentiation thanks to intelligible meaningful product design. A clear and effective product positioning helps build long term competitive advantage.
- Identified supply-chain synergies and tool-sharing. Shipyard’s is able to create manufacturing efficiency through creation of economies of scale on high-volume, common components production. Furthermore, material such as design concepts and graphic patterns developed for i.e. booth design or office space, could be re-applied across the company in multiple situations, thus increasing opportunities for cost savings.
SUPPORT TO GO-TO-MARKET
Pininfarina supports the client to introduce the project to the market with different services like the design of booths and experiential spaces. Moreover, Pininfarina can realize photorealistic renderings and animations to be used in the marketing materials.
Possibility to leverage on Pininfarina brand and to create synergies in the organization of events.
