Mission and Values

Symbol of Italian style in the world

OUR MISSION

Pininfarina is a design house of international repute, a symbol of Italian style in the world. With almost 90 years of experience, it is a flexible partner able to offer competitive products and services based on the values of the brand: purity, elegance and innovation. Its activities focus on design, engineering services, conception and production of unique cars or in very small series.

OUR VALUES

Elegance, Purity and Innovation are the values that have always characterized Pininfarina’s business, as confirmed in the words of the men who have forged the history of the company.

You ask me what Italian style means. It means sense of proportion, simplicity and harmony of line, such that after a considerable time, there is still something which is more alive than just a memory of beauty

The beauty of the shape is the result of a deep engagement aimed to reach the highest quality and the design is itself the meeting point between shape and technology, taste and functionality. Nothing seems to be more adapt to the so-called Italian genius than this permanent tension to harmonize beauty and functionality

The challenge is to maintain the highest quality. We are going to need to strip away from cars everything that is not essential over the next few years, and to return to functionality. To reach this it is necessary to combine creativity and innovation

Pininfarina has always had the passion for new technologies. Design is the instrument to humanize innovation