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  • COCA-COLA FREESTYLE

    THE DESIGNER DRINKS DISPENSER

    COCA-COLA FREESTYLE
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The project

The real thing

The Coca-Cola Freestyle is the automatic drinks dispenser developed by Pininfarina Extra with The Coca-Cola Company’s industrial design team.

Innovative technologies and a touchscreen system allow the consumer to select over one hundred different carbonated and natural beverages, in the same amount of space occupied by today’s eight-valve machines.

AWARDS

Good Design Award 2011

  • COCA-COLA FREESTYLE
  • COCA-COLA FREESTYLE
  • COCA-COLA FREESTYLE
  • COCA-COLA FREESTYLE
  • COCA-COLA FREESTYLE
  • COCA-COLA FREESTYLE

The way

The secret formula of success

Aesthetics, practicality and technology are the passwords of the project.

The drinks dispenser developed by Coca-Cola and Pininfarina Extra has a sophisticated, captivating design, which combines sinuous lines and innovative styling.

The Coca-Cola Freestyle is a product with highly ergonomic external dimensions, that marks a radical departure from traditional drinks dispensers, thanks to the unmistakable Pininfarina imprint.

From a technological perspective, the Coca-Cola Freestyle adopts the patented PurePour Technology™ which offers a range of over one hundred brands of water, fruit juice, tea, sports drinks and carbonated beverages, selected by a convenient touchscreen system.

The idea

Dispenser Design

The Coca-Cola Freestyle aims to create an innovative experience for the consumer.

The vaguely retro design, which harks back to the sinuous lines of 1950s vending machines, hides a cutting edge technological heart that offers a choice of more than one hundred beverages in a limited space.

The consumer’s experience is further enhanced by a practical, ergonomic touchscreen system.

Atlanta calls Italy

The Coca-Cola Freestyle was developed by the Pininfarina Extra designers in collaboration with The Coca-Cola Company’s industrial design team.

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Pininfarina's way to Industrial and Vending Machines


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Contacts

Pininfarina



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Via G. Amendola, 7, 20063 Cernusco sul Naviglio, MI, Italia
+39029243129
06727330968


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