THE DESIGNER DRINKS DISPENSER
The real thing
The Coca-Cola Freestyle is the automatic drinks dispenser developed by Pininfarina Extra with The Coca-Cola Company’s industrial design team.
Innovative technologies and a touchscreen system allow the consumer to select over one hundred different carbonated and natural beverages, in the same amount of space occupied by today’s eight-valve machines.
Good Design Award 2011
The secret formula of success
Aesthetics, practicality and technology are the passwords of the project.
The drinks dispenser developed by Coca-Cola and Pininfarina Extra has a sophisticated, captivating design, which combines sinuous lines and innovative styling.
The Coca-Cola Freestyle is a product with highly ergonomic external dimensions, that marks a radical departure from traditional drinks dispensers, thanks to the unmistakable Pininfarina imprint.
From a technological perspective, the Coca-Cola Freestyle adopts the patented PurePour Technology™ which offers a range of over one hundred brands of water, fruit juice, tea, sports drinks and carbonated beverages, selected by a convenient touchscreen system.
The Coca-Cola Freestyle aims to create an innovative experience for the consumer.
The vaguely retro design, which harks back to the sinuous lines of 1950s vending machines, hides a cutting edge technological heart that offers a choice of more than one hundred beverages in a limited space.
The consumer’s experience is further enhanced by a practical, ergonomic touchscreen system.
Atlanta calls Italy
The Coca-Cola Freestyle was developed by the Pininfarina Extra designers in collaboration with The Coca-Cola Company’s industrial design team.