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The project

Excellence in style and engineering

Mahindra’s Truck and Bus Division (MTBD), a part of the USD 20.7 billion Mahindra Group, unveiled the FURIO, its brand new range of Intermediate Commercial Vehicles (ICVs) styled and engineered by Pininfarina. FURIO marks the company’s entry into the ICV segment and is set to make Mahindra a full range commercial vehicle player.

Mahindra FURIO is the latest addition to our achievements in the transportation sector, after having brought to life for more than 8 decades legendary cars but also high-speed trains, trucks, busses, yachts, airplanes and even private jets. Together with Mahindra Truck we have created a ground-breaking innovation in the ICV category. The result is a vehicle that integrates style, function and innovation; the fundamentals of Pininfarina.

Silvio Pietro Angori - CEO of Pininfarina

The way

Proof of any terrain

Mahindra FURIO is the culmination of focused efforts from more than 500 Mahindra engineers, 180 suppliers and an investment of Rs. 600 crores.

The Pininfarina design team have defined a new brand image for this range of ICVs. They have evolved Mahindra’s trucking DNA by adding modern features and bringing a distinctiveness in style. The exterior of the Mahindra FURIO has been crafted to display the sturdy build of the vehicle, and the interiors are insightfully crafted to give the driver the best on-road experience, making it nothing less than a piece of art.


ICV transporters expect FURIO to improve their operating economics through higher mileage, low maintenance and more power for increased load carrying capacity. Keeping this in mind, the new MDI Tech, ICV Engine will be equipped with Mahindra’s FuelSmart technology to optimize fuel consumption. The highlight of this technology is the multimode switches to optimize fuel consumption to the load and road conditions. Apart from this, the MDI Tech engine will be light weight, and low friction to further enhance its efficiency. The engine will offer high torque at low RPMs, leading to higher performance in both inter-city and intra-city traffic conditions. During its development, Engine Testing included two phases of accelerated testing of 8,000 hours each with different test cycles.

The FURIO range of ICVs have been tested for over 17 lakh kms on roads during the validation process and trials. Further, rigorous highway durability trials were undertaken across the ghats, other treacherous road conditions, cities and state highways (single and double lane roads), and high and low speed applications. Over 1,000 such performance tests were carried out.Structural durability validation was accomplished for the equivalent of 10 years of vehicle service life, involving all 4 platforms. Further endurance tests such as sea level to high altitude trials and sub-zero to high ambient temperature trials were also undertaken.The FURIO ICV range will be manufactured at Mahindra Vehicles Manufacturing Ltd. in Chakan, the company’s world class manufacturing facility near Pune.

The idea

A project with large numbers

FURIO development began in 2014 with the product conceptualization process involving an in-depth interaction with over 500 customers across India to gain insights on current as well as latent needs, which provided rigour to the development process. This was followed by the Quality Function Deployment methodology based study for firming up the platform strategy, which in turn led to modularity of all major models. The product development journey involved more than 500 Mahindra employees directly or indirectly. About 180 suppliers were involved in the project right from the conceptualization phase. Most importantly, the state of the art cabin of the FURIO was styled and designed by the renowned Pininfarina, Italy, giving the new truck one of the safest, most ergonomic and comfortable cabins in the industry.

The unveiling of the new FURIO range of ICV trucks is a defining moment for our Truck and Bus business as we are set to enter a new orbit and become a full range commercial vehicle player. With Pininfarina inspired design, the FURIO is set to be a game changer for us and perhaps for the industry, giving the new truck one of the safest, most ergonomic and comfortable cabins that will set new standards. I am confident that just like the BLAZO HCV Series, the FURIO range of ICVs will also set new benchmarks for performance, earnings and deliver better value to customers

Pawan Goenka - Managing Director, Mahindra & Mahindra Ltd.

Pininfarina's way to Transportation

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