• Light Towers

    Pininfarina applies its unique architecture approach for a residential project located in Mexico

The Project

Pininfarina’s first branded residential towers in Mexico

Pininfarina announces its first partnership with Branson Developments, a family-led Mexican company, for designing and building the residential complex Light Towers. The project will raise in the vibrant, metropolitan city of Merida, along the coast of the Yucatan Peninsula and it is designed to set a new standard for urban living and serve as a catalyst for real estate development in the region. The structure of the Light Towers complex will consist of two distinct buildings rising 15 and 17 floors high, connected by a five-story base to form a v-shape. In total, 122 modular condominiums will be erected, ranging from two and three – bedroom units to four and five – bedroom penthouse, each of them featuring its own terrace design to act as an extension of the living room and emphasize the idea of living a greener life. The project includes resident amenity spaces designed to foster a sense of community, with areas dedicated to coworking and wellbeing. It will also include a swimming pool, a spa, a gym; children’s play area, a shared kitchen, cinema rooms e two bars. Moreover, Light Towers are located in  proximity to shopping centers, cinemas, schools, university, restaurants, supermarkets, and easy access to the beach of Progreso, Yucatan.

The buildings will be built using regionally sourced materials, to reduce the environmental impact of construction and to support the local economy.

Once complete, Light Towers will be Pininfarina’s first branded residential towers in Mexico.

Light Towers design by Pininfarina is located in a vibrant and beautiful area of Mérida; we at Branson Developments are very excited to be partnering with Pininfarina to develop a residential project that reflects the future of residential living in our city while honoring our heritage. We are extremely proud to be building this iconic landmark in Yucatan

Juan Soto - Project Director at Branson Developments

The Way

Designed to focus on nature and the well-being of the community 

The design concept adopted by Pininfarina to design Light Towers, has a transgenerational spirit, with a nod to new ideas, fresh perspectives, and hope for future generations. The project includes a vertical green area to create a genuine connection between residents and outdoors, encouraging a greener lifestyle and community gatherings. Interiors are inspired by the local traditions, honoring the Mexican cultural heritage. The elegant design by Pininfarina connects nature, culture and innovation

The Idea

A combination between nature and innovation 

Light Towers are the result of a partnership between Brandson Developments and Pininfarina. Designed to be a leading example of how a multidisciplinary approach can create a thoughtful balance between urban density and sprawl, Light Towers through their elegant design and the green areas connect innovation and nature

Pininfarina's way to Architecture

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