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The project

The landscape takes inspiration from the Italian charm

Magic Place by Pininfarina has been designed as an intelligent way of discovering beauty and giving an affluent personality to each structure.

It is the craft of European lifestyle in Orlando, FL through its exclusive boutique retail and a sophisticated approach that can be seen not only in the design, but also in the users’ surroundings involvement.

Inspired in the soft profiles of the Italian hilly landscape, Magic Place by Pininfarina will revolutionize Orlando’s skyline, melting harmoniously with the surroundings bringing European charm to the city. The project’s residential structures around squares were inspired by the Italian Piazza.

Always making sure the areas are designed to deliver a satisfying experience, enriched by Art, pop-up events, trendy café shops and much more.

Paolo Trevisan - Head of Design of Pininfarina USA

The way

High-ended elegance

Pininfarina has pledged to bring high-end elegance to this Magic development.

The project is characterized by an ambitious 87-acre luxury mixed-use vacation village featuring five signature towers with lush terraces offering expansive site views with resort amenities, curated boutique shops and sidewalk cafes; that will host seasonal art shows and events.

All areas were designed to give a satisfying experience for each visitor and will have 5 phases, consisting of 2 towers per phase.

Orlando-based Magic Development, LLC started working on the infrastructure July 2016 on the first phase of its colossal development, the Magic Place by Pininfarina.

The idea

A marriage of vision between the two teams

The partnership between Magic Development and Pininfarina is a marriage of vision. After an extensive research in finding the perfect design strategy for this project, the team decided on a great balance between the range of capabilities the Italian Design House has to offer, from its aesthetics to functionality, innovation, technology and the pervasive user experience and lifestyle that Magic Development has been aspiring to provide. The team is committed to develop a project that empower the dream living of their audience, at the same time meeting the needs of the Orlando community and its local governmental authorities as a whole.

The renderings reflect the first phase of the overall development that at buildout, it will include 250,000 square feet of retail and a total of 1,850 units that will be a mix of residential, condo and fractional units as well as nightly rental hotel rooms, which will have about $1.7 billion in cost

James Mincy - Project Manager of Magic Development

Pininfarina's way to Architecture

Do you want to create something together?



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