The Concours Club, an Iconic Experiential Area for Brands and Individuals
The Concours Club, located within minutes of a major metro area in Florida and will represent an iconic, one-of-a-kind, experiential area for brands and individuals looking to host dynamic and versatile events.
The design, programming, and conceptualizing of the new events campus by Pininfarina implemented years of research and input from experienced motorsport aficionados and event planners, understanding the fundamental backbone and infrastructure required to run motorsport events. Their unique concept included heat load and solar studies for optimum efficiency together with strategic site planning for ultimate event showcasing.
The Revolution of the Immersive Experience
Designed to provide immersive branding opportunities and experiences, the building will be able to display multiple vehicles both in the interior and exterior of the building, host various events simultaneously and be adapted from a blank canvas into a fully customizable space for occupancies ranging from 20 to more than 700 guests. The proximity to the skid pad and circuit access will offer dynamic experiences for vehicle showcases and demonstrations.