Pininfarina selected to design luxury waterfront condominium in northeastern Brazil

International design firm Pininfarina, known around the world for bringing its distinct automotive heritage and sleek aesthetic to the built environment, is pleased to announce its latest project in Brazil: a 53-story, branded residential tower, Diagonal by Pininfarina. Located along the scenic and culturally robust Fortaleza waterfront, the landmark building will capture the soul and values of the traditional city, while incorporating elements of Pininfarina’s renowned Italian design influence.

“Diagonal by Pininfarina is located in a unique area of Fortaleza, which inspired us to create something that
would speak to the neighborhood’s heritage while serving as a catalyst for the city’s continued urbanization,” says Paolo Trevisan, Vice President of Design at Pininfarina of America. “Our goal was to bridge the past, present, and future of the bustling community with an engaging concept that fosters interaction, reinforces connections to nature, and champions sustainability from the inside-out.”

Soon to be one of the tallest towers in Northeastern Brazil, Diagonal by Pininfarina celebrates Diagonal’s 40th anniversary in real estate with the highest standards of excellence in design and spatial strategy, bringing together a market-leading mix of elegance, boldness, and efficiency.

Embracing the picturesque ocean landscape, the new luxury residence will feature a curved façade, reminiscent of waves crashing on the shore below. Its organic shape, inspired by the smooth lines and proportions of high-end nautical design principles, appears to ripple in the wind.

The strategic use of a living green façade – which tapers upward from the lush base of the tower – will offer a rainforest-like oasis at the heart of Fortaleza’s urban fabric and serve as a key driver for the city’s continued urban afforestation and regeneration efforts.