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MIPIM 2024 - Pininfarina unveils new ventures in the fields of construction and branded real estate - Pininfarina
12 March 2024

MIPIM 2024 - Pininfarina unveils new ventures in the fields of construction and branded real estate

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    12 March 2024

Pninfarina unveils new ventures in the fields of construction and branded real estate

Cannes, March 11, 2024 - Pininfarina, with its architectural and product design division, will take part in MIPIM 2024, the world's leading international real estate conference which will be held at the Palais des Festivals, Cannes, France from 12th to 15th March 2024. With a dedicated booth located in Riviera 7, Pininfarina will showcase two standouts projects that tangibly represent its continuous research for excellence in real estate and technological innovation in construction. ICONIC TOWER DESIGN BY PININFARINA ICONIC Tower design by Pininfarina, the first branded residence scheme by the firm in the Middle East, developed by Mered, renowned international real estate developer. The project confirms Pininfarina as the leading design house in the field of non-hotelier branded real estate, with more than 25 schemes active globally.

Redefining luxury The ICONIC

Tower will represent a fusion of Mered’s innovative approach to real estate and Pininfarina’s legendary design ethos. Situated in Dubai Internet City, the ultra-luxurious development aims to redefine Dubai’s living standards, offering 311 exclusive apartments equipped with world-class amenities including spas, infinity pools, and retail outlets. Together, Mered and Pininfarina will harmoniously merge technology and beauty to create a breathtaking tower that will positively impact the growing cosmopolitan hub of Dubai.

Wellbeing at the core

The new tower was conceived to include innovative design elements to enhance the overall experience of its residents and to create a sense of community. The structure of the tower stands out for its perceived movement. The residential floors are organized into three blocks split by three distinctive floors, thus breaking the monotony and making the structure more dynamic and improving the general visual appeal. It reflects the energetic soul of Dubai and its evolving landscape. The attention to the resident’s wellness led to the creation an intermediate floor that includes an oasis, a space for relaxation and leisure. At the top of the tower, the penthouse allows residents to completely take in Dubai’s skyline. These characterizing elements make the tower innovative in terms of living experience, by providing spaces that create a harmony between urban life and the desire to be immersed in nature.


Notch design by Pininfarina presents a reimagined version of Trimo’s Qbiss, offering a compelling alternative to conventional built-up walls. This high quality, modular prefabricated system adapts flexibly to diverse needs and situations, customizing it through three key components: versatile vertical panel cuts, a unique graphic alphabet of curves and glyphs, and a “wing” modular plugin for decoration and illumination. This innovative system not only enhances the architectural aesthetic but also highlights the vertical thrust, showcasing Trimo’s engineering prowess and Pininfarina’s design flair.

A new era in architectural design

The Qbiss Notch Wall System design by Pininfarina represents the zenith of prefabricated modular metal wall systems, setting a new benchmark for construction innovation. This exclusive edition transcends traditional wall systems, offering a blend of aesthetic allure, structural form, and unmatched investment value. The collaboration between Trimo and Pininfarina is a testament to a shared vision of creating a new symbiosis between beauty and technology, underpinned by a mutual dedication to innovation, excellence, and environmental sustainability.

A testament to design excellence

With nearly a century of design expertise, Pininfarina stands as a beacon of Italian style, offering products and services that embody purity, elegance, and innovation. Trimo, with over 60 years of experience in the construction arena, has established itself as a leader in sustainable, efficient, and attractive architectural solutions. Together, this collaboration bridges the gap between visionary architecture and practical, sustainable building solutions.


Attendees to MIPIM are invited to witness the unveiling of ICONIC Tower design by Pininfarina and Trimo’s Qbiss Notch Wall System design by Pininfarina joining the firms’ teams at Booth R7. D33.